A professional sales approach means
partnership with the customer
OBJECTIVES:
- Learn to earn the client’s trust;
- Support the client throughout the decision process;
- Be prepared to sell the added value of your company;
- Develop convincing sales arguments;
- Address legitimate and foreseeable objections;
- Conclude sales as soon as the client shows signs of interest.
Professional phone sales
OBJECTIVES:
- Earn the prospective client’s trust;
- Prepare relevant interview questions to find out the client’s needs;
- Increase listening quality and understand the impact of active listening on your relationship with your client;
- Adopt appropriate behaviour when dealing with arrogant clients;
- Handle the client’s complaints tactfully.
Professional retail sales
OBJECTIVES:
- Earn your client’s trust through competence, honesty, enthusiasm and genuine interest;
- Better understand today’s client reactions and adjust your approach accordingly;
- Serve as an advisor to retail customers by using your knowledge of products and services to better meet their needs;
- Master the rules of persuasion.
Preparing for prospecting
OBJECTIVES:
- Use your strengths to generate interest in your potential client;
- Exploit your products and services’ added value when preparing relevant questions to ask your potential client;
- Anticipate the most common objections of potential clients;
- Carry out creative, rigorous follow-ups;
- Strategically plan your prospecting activities.
The art of closing a sale
OBJECTIVES:
- Master the art of questioning to figure out your client’s concerns;
- Analyze and understand the diverse emotional and rational needs of your clients;
- Be prepared to match the client’s needs with the added value of your products and services instead of lowering the sales price;
- Identify strategies to overcome the most common foreseeable objections;
- Understand and decipher interest signals;
- Conclude sales as soon as the client shows signs of interest.
The art of negociating
OBJECTIVES:
- Discover two negotiation approaches: the “zero-sum game” and cooperation;
- Understand the main cause of unsuccessful negotiations and learn to create “added value” to the transaction;
- Develop the skills to decode the person in front of you and adjust your attitude and arguments according to their social style;
- Be aware of the diverse emotional needs a human being experiences and their possible influence on behavior.
The art of handling difficult cases
OBJECTIVES:
- Analyze cases where the client decided not to buy;
- Conduct a self-analysis of your actions and achieved outcomes;
- Meet a client’s emotional needs and adjust your sales approach in accordance with the decision-making process;
- Understand the expectations of a client based on his generation (X, Y, techno, baby-boomer, etc.);
- Develop an action plan specific to every client;
- Use what you learned to relaunch a case and prepare your intervention with this client.