A professional sales approach means
partnership with the customer

OBJECTIVES:

  • Learn to earn the client’s trust;
  • Support the client throughout the decision process;
  • Be prepared to sell the added value of your company;
  • Develop convincing sales arguments;
  • Address legitimate and foreseeable objections;
  • Conclude sales as soon as the client shows signs of interest.

Professional phone sales

OBJECTIVES:

  • Earn the prospective client’s trust;
  • Prepare relevant interview questions to find out the client’s needs;
  • Increase listening quality and understand the impact of active listening on your relationship with your client;
  • Adopt appropriate behaviour when dealing with arrogant clients;
  • Handle the client’s complaints tactfully.

Professional retail sales

OBJECTIVES:

  • Earn your client’s trust through competence, honesty, enthusiasm and genuine interest;
  • Better understand today’s client reactions and adjust your approach accordingly;
  • Serve as an advisor to retail customers by using your knowledge of products and services to better meet their needs;
  • Master the rules of persuasion.

Preparing for prospecting

OBJECTIVES:

  • Use your strengths to generate interest in your potential client;
  • Exploit your products and services’ added value when preparing relevant questions to ask your potential client;
  • Anticipate the most common objections of potential clients;
  • Carry out creative, rigorous follow-ups;
  • Strategically plan your prospecting activities.

The art of closing a sale

OBJECTIVES:

  • Master the art of questioning to figure out your client’s concerns;
  • Analyze and understand the diverse emotional and rational needs of your clients;
  • Be prepared to match the client’s needs with the added value of your products and services instead of lowering the sales price;
  • Identify strategies to overcome the most common foreseeable objections;
  • Understand and decipher interest signals;
  • Conclude sales as soon as the client shows signs of interest.

The art of negociating

OBJECTIVES:

  • Discover two negotiation approaches: the “zero-sum game” and cooperation;
  • Understand the main cause of unsuccessful negotiations and learn to create “added value” to the transaction;
  • Develop the skills to decode the person in front of you and adjust your attitude and arguments according to their social style;
  • Be aware of the diverse emotional needs a human being experiences and their possible influence on behavior.

The art of handling difficult cases

OBJECTIVES:

  • Analyze cases where the client decided not to buy;
  • Conduct a self-analysis of your actions and achieved outcomes;
  • Meet a client’s emotional needs and adjust your sales approach in accordance with the decision-making process;
  • Understand the expectations of a client based on his generation (X, Y, techno, baby-boomer, etc.);
  • Develop an action plan specific to every client;
  • Use what you learned to relaunch a case and prepare your intervention with this client.